Includes bibliographical references (pages 135-138).
Contents:
Six activators that wake up the buyer's brain -- Cognitive biases in the sales process -- Prospecting for new business -- Identifying buyers and using coaches -- Rapport building -- Perfect listening -- Closing the deal -- Conclusion -- Next steps: Potential action items.
Summary:
"A revolutionary way to increase your sales! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these hidden biases and brain stimuli, and provides tips and techniques to: Increase your likeability; Steer a profitable conversation; Stand out from the competition; Win customers for life! Discover real sales success and bring new value to your company!"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.