The Locator -- [(title = "Sport marketing")]

The Locator -- [(title = "Sport marketing")]

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Title:: Contemporary sport marketing : global perspectives / edited by James J. Zhang and Brenda G. Pitts.
Publisher:: Routledgean imprint of the Taylor & Francis Group,
Description:: xii, 296 pages ; 24 cm.
Subject:: Sports--Marketing--Cross-cultural studies.
Sports and globalization--Cross-cultural studies.
Other Authors:: Zhang, James (James J.), editor.
Pitts, Brenda G., editor.
Notes:: Includes bibliographical references and index.
Series:: World Association for sport management series
ISBN:: 1138291323
9781138291324
OCLC:: (OCoLC)967791143
LCCN:: 2016038673
Locations:: USUX851 -- Iowa State University - Parks Library (Ames)

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