Color recording system: PAL. "A Money Programme production".
Contents:
Facebook content explained -- Social pressure to join Facebook -- Facebook beginnings -- Early Zuckerberg projects -- Contacting venture capitalists -- Multi-billion dollar offers -- Facebook headquarters -- Creating a profitable business model -- Distraction platform business model -- Shift in advertising -- Word of mouth at scale -- Small businesses on Facebook -- New technology ecosystem -- Revenue from Facebook apps -- Facebook personas -- Commercial aspects of Facebook -- Who is Facebook for? -- Facebook's long term value.
Summary:
Mark Zuckerberg's journey from Harvard psychology and computer science student to the founder of one of the most influential new businesses in the world in seven action-packed years is the stuff of legend. With an exclusive interview with Zuckerberg himself and access to Facebook's offices in Silicon Valley and its most senior staff, this program tells the story of Zuckerberg's extraordinary rise, and examines his new challenge in combining his idealistic vision of a more open world with the business potential that Facebook now represents. The film explains how Facebook, now said to be worth up to $100 billion, can act as a giant market research database, and it asks what all that time on Facebook is doing to our real-world relationships. As the company heads towards a likely stock market flotation, it's also a timely examination of the threats to Facebook, from Google and others, and of the critical role that Zuckerberg himself plays in determining its prospects.
OCLC:
(OCoLC)795038078
Locations:
UXAX826 -- St. Ambrose University Library (Davenport)
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.