12. Moments of Partisan Divergence in Presidential Debates: Indicators of Verbal and Nonverbal Influence / 1. The History, Reliability, Validity, and Utility of Real Time Response / Shawn R. Hughes and Erik P. Bucy. 2. Collecting, Interpreting, and Analyzing Continuous Response Data / Jennifer L. Burton, Jan Gollins, and Danielle Walls ; 3. Strategic Insights: The News Value of Real Time Response Measurements / Rita Kirk ; 4. Social Media and the Rise of the Connected Voter / Sean Evins -- Part II. Real Time Effects: Measuring Political Message Effects by the Second: 5. High-Frequency Polling with Non-Representative Data / Andrew Gelman, Sharad Gael, David Rothschild, and Wei Wang ; 6. Moment-to-Moment Responses to Race-Based Messages in Political Campaign Advertisements / Stephen Maynard Caliendo, Charlton D. McIlwain, and Elizabeth Dudash-Buskirk ; 7. Measuring Effects of Candidates on Voters in Germany: A Methodological Comparison Between Real-Time-Response Measurement and Facial Coding / Simon Ottler, Reza Mousa-Kazemi, and ReneĢ Resch ; 8. Scalable Multidimensional Response Measurement using a Mobile Platform / Philip Resnik, Amber E. Boydstan, Rebecca A. Glazier, and Matthew T. Pietryka -- Part III. Partisanship and Polarization: Real Time Selective Information Processing: 9. Polarization in Less than Thirty Seconds: Continuous Monitoring of Voter Response to Campaign Advertising / Shanto Iyengar, Simon Jackman, and Kyu Hahn ; 10. Polarization in the 2012 Presidential Debates: A Moment-to-Moment, Dynamic Analysis of Audience Reactions in Ohio and Florida / Amy E. Jasperson, Jan Gollins, and Danielle Walls ; 11 How Attacks and Defenses Resonate with Viewers' Political Attitudes in Televised Debates: An Empirical Test of the Resonance Model of Campaign Effects / Marko Bachl ; 12. Moments of Partisan Divergence in Presidential Debates: Indicators of Verbal and Nonverbal Influence / Shawn R. Hughes and Erik P. Bucy.
Series:
Routledge studies in global information, politics and society ; 12
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