The Locator -- [(title = "Sport marketing")]

The Locator -- [(title = "Sport marketing")]

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Author:: McDonald, Mark A.
Title:: Cases in sport marketing / Mark A. McDonald, George R. Milne.
Publisher:: Jones and Bartlett,
Copyright Date:: c1999
Description:: xvi, 351 p. : ill. ; 23 cm.
Subject:: Sports--United States--Marketing--Case studies.
Sports--Economic aspects--United States--Case studies.
Case method.
Other Authors:: Milne, George R.
ISBN:: 9780763708634 (pbk.)
0763708631 (pbk.)
OCLC:: (OCoLC)39739780
LCCN:: 98042614
Locations:: O4AX446 -- Chadwick Library; USUX851 -- Iowa State University - Parks Library (Ames)

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