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Author:

Touhill, C. J., 1938-

Title:

Commercialization of innovative technologies : bringing good ideas to the marketplace / C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan.

Publisher:

John Wiley & Sons :

Copyright Date:

c2008

Description:

xviii, 251 p. : ill. ; 25 cm.

Subject:

Technological innovations

Other Authors:

Touhill, Gregory J.
O'Riordan, Thomas A.
American Institute of Chemical Engineers.

Notes:

Includes bibliographical references (p. 239-240) and index.

Contents:

Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure.

ISBN:

047023007X (cloth)
9780470230077 (cloth)

OCLC:

(OCoLC)157023080

LCCN:

2007030013

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)