The Locator -- [(title = "Sport marketing")]

The Locator -- [(title = "Sport marketing")]

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Author:: Milne, George R.
Title:: Sport marketing : managing the exchange process / George R. Milne, Mark A. McDonald.
Publisher:: Jones and Bartlett,
Copyright Date:: c1999
Description:: xi, 169 p. : ill. ; 26 cm.
Subject:: Sports--United States--Marketing.
Sports--United States--Management.
Sports--Economic aspects--United States.
Other Authors:: McDonald, Mark A.
Notes:: Includes bibliographical references and index.
ISBN:: 9780763708733 (softcover)
0763708739 (softcover)
OCLC:: (OCoLC)39765452
LCCN:: 98040345
Locations:: O4AX446 -- Chadwick Library; USUX851 -- Iowa State University - Parks Library (Ames)

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