"Revised and updated from Less Clutter. Less Noise., originally published by Thirty:One Press and WiredChurches.com in 2009."--Title page verso. Includes bibliographical references (pages 365-369).
Contents:
Getting from here to there. The myth : the more choices, the better -- The myth : advertising creates interest -- The myth : it worked before so it will work again -- The myth : people care about what you say -- Know your audience -- Remove barriers to entry -- Reduce the noise -- Tell one story at a time -- Declutter your digital space -- Rewrite your job description -- Ask, don't tell -- Find the yes behind the no -- Bring the glue -- Getting from here to there.
Summary:
"Do you ever wonder why people aren't getting your message? You email, tweet, hang signs, create video announcements, send newsletters and boost your posts ... and the response isn't what you want. Is anyone even listening? What if you could cut through the chaos and the noise and find the direct route to your audience? It's easier than you think. Less Chaos. Less Noise. delivers proven "now" strategies for church communications--practical solutions and best-practice principles that build trust instead of walls" Back cover.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.