"Are you spending more on your customers than they are worth?--Cover. "This book is the paperback version of an original hardcover book"--versus t.p. Includes bibliographical references and index.
Contents:
Customers are assets -- The value of a customer -- Customer-based strategy -- Customer-based valuation -- Customer-based planning -- Customer-based organization.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.