29 records matched your query       

Author:

Altstiel, Tom.

Title:

Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow.

Publisher:

Sage Publications,

Copyright Date:

c2006

Description:

xvi, 389 p. : ill. ; 28 cm.

Subject:

Advertising.

Other Authors:

Grow, Jean.

Notes:

Includes bibliographical references and index.

Contents:

Copy and creativity -- Getting started -- Issues in a changing marketplace -- Concepting -- Design for writers -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Out-of-home -- Direct mail -- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling it.

ISBN:

9781412917964 (pbk.)
1412917964 (pbk.)

LCCN:

2005012623

Locations:

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

PTAX572 -- Stewart Memorial Library (Cedar Rapids)

ULAX314 -- Loras College Library (Dubuque)

UDAX314 -- Charles C. Myers Library (Dubuque)

SOAX911 -- Simpson College - Dunn Library (Indianola)

HWAX074 -- Hawkeye Community College Library (Waterloo)