The Locator -- [(title = "In the long run ")]

The Locator -- [(title = "In the long run ")]

42 records matched your query

Record 18 | Previous Record | MARC Display | Next Record | Search Results

Author:: Gupta, Sunil, 1958-
Title:: Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.
Publisher:: Wharton School Pub.,
Copyright Date:: c2005
Description:: xvii, 205 p. : ill. ; 24 cm.
Subject:: Relationship marketing.
Customer relations.
Marketing--Management.
Other Authors:: Lehmann, Donald R.
ISBN:: 9780131428959
0131428950
OCLC:: (OCoLC)57703632
LCCN:: 2004116044
Locations:: USUX851 -- Iowa State University - Parks Library (Ames); OVUX522 -- University of Iowa Libraries (Iowa City)

Initiate Another SILO Locator Search

This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.