Media's slow death : the end of marketing as we know it -- Introduction -- 14. word from the author -- pt. 1. The parade of generations : why aren't marketers paying attention? -- 1. The generational impact on supply and demand -- 2. Who are these people? -- 3. Bell curves, pies, and your "best customer" -- 4. Case study : Detroit, Japan, and the best customers for cars -- pt. 2. The older generations -- 5. Silent virtues : a small group with its own impact -- 6. Case study : How the "graying of America" myth will take down the assisted-living industry -- pt. 3. The baby boomers : the radical-change generation and its impact on today and tomorrow -- 7. The Boomers : mass, money, and motivation -- 8. What Boomers will buy -- 9. Boomers will not get old -- 10. The Boomer economy : of credit cards and gift cards -- 11. Of course you can afford it! -- 12. Social security and private health care : dead but not buried -- 13. Wal-Mart hits a wall, a Great Wall -- 14. Media's slow death : the end of marketing as we know it -- 30. About the author. 15. Quit picking on the Xers! -- 16. The cause and effect of a small generation -- 17. The X factor : where have all the workers gone? -- 18. The Gen X labor shortage and the impact on direct mail -- 19. Case study : How Generation X drove motorcycle sales off the cliff -- 20. Case study : Planes stuck on the ground: a business traveler's tale -- 21. Case study : The death of a discount store -- pt. 5. Generation Y : the giant on the horizon -- 22. Stop looking in the rearview mirror! -- 23. The great Y ahead : more of everything -- 24. Marketing to Generation Y -- 25. Case study : No leg to stand on: a Levi's footnote -- 26. Schools, taxes, and the future -- 27. Generation Y's leading legacy -- pt. 6. The generation impact of social issues -- 28. The bigotry is almost gone : a boomer's perspective -- 29. Coming to America : melting into the world's melting pot -- 30. Macro and micro conclusions -- Appendix A : The older generations -- Appendix B : The baby boomers -- Appendix C : Generation X -- Appendix D : Generation Y -- Index -- About the author.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.