Discover website quick-wins and how to focus your content on your perfect client This book tells you 'how to get your message right, focus your website, and stop losing business' Many business owners struggle with websites that gobble up time and effort instead of filling calendars. If you’re one of them, don’t feel embarrassed: it’s not your fault! Just keep reading… Here're Some of Vital Issues You'll Read About You get way more than a book—you get a complete toolkit to overhaul your website and boost its effectiveness. You’ll also learn: The top 4 basics Google likes to check—how does your website hold up? The difference between website traffic and visitor journeys—why you should track both and what tools to use Why ‘trust’ is such a big issue for Google and how it relates to YMYL (Your Money Your Life)—how to use this to your advantage when creating content Not all business websites need lead magnets—find out if yours is one of them Why the biggest email list isn’t necessarily the best and why it’s important to ditch the dead wood—when did you last clean your list? The 3 types of false beliefs clients have—how you should to respond? How to use the Product-Client Alignment Matrix—create a repository of stellar product-oriented copy for your website The internet era fuelled a dramatic shift in marketing over a relatively short time, leaving many businesses playing catch-up and selling to the wrong people. Read how the Information Age is yesterday’s news and what you should do about the excessive digital noise damaging your business. — Measure your website effectiveness and discover where you should focus your time and money for the best results. — Learn about the 5 lies website owners tell themselves and the 2 jobs they commonly get saddled with but should avoid at all costs. — Discover the IT roles business owners should understand, so they can avoid hiring the wrong people. All these points help non-technical business owners engage the right staff to overhaul and improve your website.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.