An Overview of the Complete DIY Marketing Process : Creating and Executing a Plan of Attack in a Nutshell -- Describe Your Company's Vision : Identifying Your Musical Purpose and Setting Your Career on Course -- Identify Profitable Opportunities or "Needs" : Conducting a SWOT Analysis -- Analyze Your Customers : Identifying, Segmenting, and Targeting Your Market -- Learn from Your Competitors : Conducting a Competitor Analysis -- Demo Your Products and Services : Getting Feedback Before Committing Your Valuable Resources -- Set Your Marketing Plan Goals : Using the SMART Model -- Develop Your Company's Brand Strategy : Creating the Right Identity for Your Company and Its People -- Develop a Brand Strategy for Your Products/Services : Achieving the DesiredImage for Your Tours, Records, Merch, and More -- Finalize Your Products and Services for the Marketplace : Delivering on the Promise of Your Brand -- Devise a Pricing Strategy : Reinforcing Your Brand Image and Generating Revenue and Awareness -- Establish a Place Strategy, Part 1 : Distributing Records and Booking Live-Performance Sets -- Establish a Place Strategy, Part 2 : Distributing Your Merch and Songs Effectively for Sale and/or License -- Formulate a Promotion Strategy, Part 1 : Winning Over Fans via Publicity and Paid Advertising -- Formulate a Promotion Strategy, Part 2 : Using Online, Word-of-Mouth, and Guerrilla Marketing to Get Fans -- Formulate a Promotion Strategy, Part 3 : Winning Over Fans via Radio Play and Creative Sponsorships -- Formulate a Promotion Strategy, Part 4 : Utilizing Direct Marketing, Personal Selling, and Sales Promotions to Get Fans -- Prepare a Measuring Strategy : Tracking, Analyzing, and Adjusting Your Marketing Campaign -- Assemble Your Marketing Plan of Attack :Presenting Your Business and Marketing Ideas Effectively -- Execute Your Marketing Plan Effectively : Adopting the Right Policies That Get Your Company Results -- Continue to Learn About Marketing: Strengthening Your Marketing Muscles with 21 Exercises --The Future of Music Marketing 2024 - 2030 : Examining the Present, Pioneering the Future.
Summary:
"Industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one's music"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.