Includes bibliographical references (pages 303-308).
Contents:
It all starts with a story: finding your motivation -- Fear is normal : overcoming doubt and eliminating excuses -- A plan to win : building a business to last -- Why matters : why you do it affects how you do it -- Permission to dream : creating a vision for where you want to go -- From dreaming to doing : setting goals that get you there -- Play to your strengths : building your business around your life -- The love-hate relationship with money : your guilt-free guide for making more and stressing less -- Make the most of your resources : planning your money, time, schedule and space -- The follow-through : figuring out the operational side of things -- Best business practices : running our business like pro -- How to make money at this : understanding profits, pricing, and paying yourself -- The business side of things : breaking through the boring stuff -- Marketing your business : four things you need to know to make an impact -- The story you're telling : reaching the right people the right way -- Making the sale : how to promote your business without being pushy -- Take it to the next level : growing, scaling and expanding your business -- The balancing act : how to build your business and still have a life -- You've got this!
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.