The Locator -- [(title = "From the outside in ")]

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Author:
Day, George S.
Title:
Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.
Publisher:
McGraw-Hill,
Copyright Date:
c2010
Description:
iv, 312 p. : ill. ; 24 cm.
Subject:
Marketing--Management.
Customer relations.
Other Authors:
Moorman, Christine.
Notes:
Includes bibliographical references and index.
ISBN:
0071742298 (hbk.)
9780071742290 (hbk.) :
OCLC:
(OCoLC)620294071
Locations:
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)
IBAX173 -- North Iowa Area Community College Library (Mason City)

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