The Locator -- [(title = "Catalyst")]

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Author:
Berger, Jonah, author.
Title:
The catalyst : how to change anyone's mind / Jonah Berger.
Edition:
First Simon & Schuster hardcover edition.
Publisher:
Simon & Schuster,
Copyright Date:
2020
Description:
x, 270 pages : illustrations ; 22 cm
Subject:
Change (Psychology)
Persuasion (Psychology)
Self-help publications.
Notes:
Includes bibliographical references (pages [243]-258) and index.
Summary:
"The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst."--Amazon.com.
ISBN:
1982108649
9781982108649
1982108606
9781982108601
OCLC:
(OCoLC)1105952526
LCCN:
2019044601
Locations:
GFPE771 -- Altoona Public Library (Altoona)
USUX851 -- Iowa State University - Parks Library (Ames)
GBPF771 -- Ankeny Kirkendall Public Library (Ankeny)
TCPG826 -- Bettendorf Public Library Information Center (Bettendorf)
YTPG232 -- Clinton Public Library (Clinton)
CBPF522 -- Coralville Public Library (Coralville)
BAPH771 -- Des Moines Public Library (Des Moines)
SIPD314 -- James Kennedy Public Library (Dyersville)
TFPI826 -- Scott County Library System (Eldridge)
CAPH522 -- Iowa City Public Library (Iowa City)
YEPF572 -- Marion Public Library (Marion)
GAAX314 -- Northeast Iowa Community College Library - Peosta (Peosta)
LAPH975 -- Sioux City Public Library (Sioux City)
CZPD706 -- West Liberty Public Library (West Liberty)

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