The election of 2012 / Dennis W. Johnson -- The Primaries. The challenges facing Obama / David R. Rehr -- The Republican primary season : strategic positioning in the GOP field / Michael John Burton -- Money, communication, and issues -- The money race : a new era of unlimited funding? / Anthony Corrado -- Advances in campaign technology / Julie Germany -- Political advertising : when more meant less / Evan Tracey -- The issues / Charles B. Cushman, Jr. -- Jobs and the economy : campaign rhetoric and reality / Henry Sun and Dennis W. Johnson -- The general election. Obama campaigns for re-election / Tad Devine -- Outside voices : super PACs, parties, and other non-candidate actors / Stephen K. Medvic -- Romney for president : the last 20th-Century campaign / Thomas N. Edmonds -- Democratic strategy and tactics during the general election / Matthew J. Streb -- Twelve for 2012 : consequential choices by the Obama and Romney presidential campaigns / Michael Cornfield.
Summary:
"In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political scientists and political professionals to examine one of the fiercest and most closely fought presidential elections of our time"--Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.