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Title:
Marketing channels : relationships and performance / [edited by] Luca Pellegrini, Srinivas K. Reddy.
Publisher:
Lexington Books,
Copyright Date:
c1986
Description:
xiii, 209 p. : ill. ; 24 cm.
Subject:
Marketing channels--Congresses.
Other Authors:
Pellegrini, Luca.
Reddy, Srinivas K.
New York University. Institute or Retail Management.
Università commerciale Luigi Bocconi. Centro di studi sul commercio.
International Conference on Distribution (3rd : 1985 : Angera, Italy)
Notes:
"Some of the papers presented at the Third International Conference on Distribution held at Angera, Italy, on April 19 and 20, 1985, sponsored by CESCOM, Centro di studi sul commercio of the Università Bocconi, Milan, and IRM, Institute of Retail Management, New York University"--Pref. Includes index.
Series:
The Advances in retailing series
ISBN:
9780669131581 paper)
066913158X paper)
LCCN:
86045186
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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