Includes bibliographical references (pages 128-143) and index.
Contents:
In the beginning – The movement of trade mark law through from empire – Policy means, policy ends : positioning the colonial merchant and consumer – Profiling colonial trade marks : landscapes, labels and the birth of brands – The symbols of colonial Australia.
Summary:
"This book provides the first comprehensive account of the origins of Australian trade mark law, situated in the colonial trade mark regime. It examines the movement of trade mark law from Great Britain to the Australian colonies, while also using colonial trade mark law and its registrations as a way of understanding significant aspects of colonial development. In doing so, this book traverses broad themes such as the complex relationship between the Imperial power and the colonies, settler identity, colonial economics and commerce, and the emergence of branding in Australia"--Back cover.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.