Introduction / Oyvind Ihlen. Good environmental citizens? The green rhetoric of corporate social responsibility / The rhetorical tradition : wrangle in the marketplace / Robert L. Heath -- The case for pluralistic studies of public relations : rhetorical, critical, and excellence perspectives / Elizabeth L. Toth -- Theoretical black holes : a partial A to Z of missing critical thought in public relations / David Mckie, Debashish Munshi -- Civil society as a rhetorical public relations process / Maureen Taylor -- Perspectives on public relations history / Ron Pearson -- Feminist criticism in public relations : how gender can impact public relations texts and contexts / Linda Aldoory -- Creating shared meaning through ethical public relations promotion and publicity. Public relations and the strategic use of transparency : consistency, hypocrisy, and corporate change / Lars Thoger Christensen, Roy Langer -- 756* : the legitimacy of a baseball number / Josh Boyd -- The devil in disguise : Vioxx, drug safety, and the FDA / Jane Stuart Baker, Charles Conrad, Chris Cudahy, Jennifer Willyard -- Activist public relations and the paradox of the positive : a case study of Frederick Douglass' "Fourth of July Address" / Robert L. Heath, Damion Waymer -- Connecting organizations and their employee publics : the rhetorical analysis of employee-organization relationships (EOR) / Damion Waymer, Lan Ni -- Activism, issues, crisis, and risk : rhetorical heavy lifting. Crisis, crisis communication, reputation, and rhetoric / W. Timothy Coombs -- Dialogue, discourse ethics, and Disney / Rebecca J. Meisenbach, Sarah Bonewits Feldner -- Secret persuaders : ethical and rhetorical perspectives on the use of public relations front groups / Michael J. Palenchar, Kathy R. Fitzpatrick -- Inter-organizational crisis communication : exploring source and stakeholder communication in the Roman Catholic clergy sex abuse case / Suzanne Boys -- Character and the practice of public relations : Arthur W. Page and John W. Hill / Karen Miller Russell -- Outlaw discourse as postmodern public relations / Josh Boyd, Sarah Hagedorn Vanslette -- Documentary as an activist medium : the Wal-Mart movie / Ashli Quesinberry Stokes, Rachel L. Holloway -- Good environmental citizens? The green rhetoric of corporate social responsibility / Oyvind Ihlen.
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