Includes bibliographical references (p. 91) and index.
Contents:
Advertising account executives -- Advertising and marketing assistants -- Advertising and marketing managers -- Art directors -- Buyers -- Composers -- Copywriters -- Demographers -- Fashion coordinators -- Fashion illustrators and photographers -- Graphic designers -- Illustrators -- Marketing research analysts -- Media planners and buyers -- Merchandise displayers -- Photographers -- Photo stylists -- Public opinion researchers -- Public relations specialists -- Telemarketers.
Summary:
Presents profiles of twenty careers related to advertising and marketing, including account executives, marketing assistants, telemarketers, media planners, art directors, copywriters, and provides an explanation of what they do, their education and training, their earnings, and employment outlook.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.