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Author:
Lury, Giles,.
Title:
How Coco-Cola Took Over the World :
... and 100 More Amazing Stories About the World's Greatest Brands / Giles Lury ; illustration: Guy Chalkley.
Publisher:
LID Publishing Limited
Copyright Date:
2017
Description:
335 pages : illustrations ; 20 cm.
Subject:
Branding (Marketing.)
Brand name products.
Other Authors:
Chalkley, Guy,.
Contents:
Introduction -- The stories: Branding -- Origins -- Naming and identities -- Marketing strategy -- Communication -- Innovation -- Repositioning and rennovation.
ISBN:
1911498258
9781911498254
LCCN:
2017380866
Locations:
XSPE157 --
Atlantic Public Library
(Atlantic)
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