The Locator -- [(title = "Sport marketing")]

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Title:
Contemporary sport management / Paul M. Pedersen, Lucie Thibault, editors.
Edition:
Seventh edition.
Publisher:
Human KineticsInc.,
Copyright Date:
2022
Description:
xix, 515 pages : color illustrations, tables, graphs, portraits, charts ; 28 cm
Subject:
Sports administration.
Physical education and training--Administration.
Sports--Gestion.
Éducation physique--Administration.
Physical education and training--Administration.
Sports administration.
Other Authors:
Pedersen, Paul Mark, editor.
Thibault, Lucie, editor.
Notes:
"With HKPropel Access"--Front cover. Includes bibliographical references (pages 470-488) and index.
Contents:
Legal considerations in sport management / Lauren McCoy, Amanda Siegrist, R. Christopher Reynolds. Developing a professional perspective / Sally R. Ross, Brian P. McCullough, Antonio S. Williams -- Management concepts and practice in sport organizations / Kathy Babiak, Kathryn Heinze, Lucie Thibault -- Managing andleading in sport organizations / Shannon Kerwin, Ming Li, Laura J. Burton -- Sociological aspects of sport management / Nicole M. LaVoi, Nancy L. Lough, Dunja Antunovic -- Sports management research / Nola Agha, Jess C. Dixon, Brandan Dwyer -- Managing sport participation across the life span / Marlene A. Dixon, Jennifer E. McGarry, Justin Evanovich -- Intersholastic athletics / Eric W. Forsyth, Tywan G. Martin, Warren A. Whisenant -- Intercollegiat athletics / Ellen J. Staurowsky, Robertha Abney, Nicholas M. Watanabe -- Professional sport / Jacqueline McDowell, Amy Chan Hyung Kim, Natasha T. Brison -- Sport management and marketing agencies / Danielll Smith, Catherine Lahey, Cindy Lee -- International sport management / Ceyda Mumcu, Elsa Kirtiainsen, Ashleigh-Jane Thompson -- Emerging developments in sport management / Gashaw Abeza, BerNadette Lawson-Williams, Elizabeth Wanless -- Sport Marketing / Ketra L. Armstrong, Brian Turner, Kimberly S. Miloch -- Sport sales and consumer behavior / Andrea N. Geurin, Cara Holdsclaw, James J. Zhang -- Analytics in the sport industry / Kevin Mongeon, David P. Hedlund, Ryan Spalding -- Communication in the sport industry / G. Clayton Stoldt, Stephen W. Dittmore, Paul M. Pedersen -- Finance and economics in the sport indusctry / Timothy D. DeSchriver, Sara Williams, Dainel F. Mahony -- Sport facility and event management / Brianna L. Newland, Stacey A. Hall, Thomas J. Aicher -- Legal considerations in sport management / Lauren McCoy, Amanda Siegrist, R. Christopher Reynolds.
Summary:
"This classic but thoroughly updated introductory text is designed so students will understand sport management as a field of study and a vibrant professional environment. It emphasizes critical-thinking, ethics, and diversity while providing a broad introduction to the major functional areas and issues that student will encounter in their careers"-- Provided by publisher.
ISBN:
1718207530
9781718207530
1718202997
9781718202993
OCLC:
(OCoLC)1230253545
LCCN:
2020057957
Locations:
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.