Historic milestones and trailblazers -- Opinion leadership -- Public relations, advocacy, and activism -- Persuasion and visual rhetoric -- Ethics -- Public scoping and engagement -- Media relations -- Advanced writing and visual media tactics -- Digital environmentalism -- Corporate social responsibility -- Community, accessibility, and diversity -- International communication -- Greening the field: Communication and sport -- Grassroots populism.
Summary:
"This socially conscious text gives students a theoretical basis for environmental public relations and the tools with which to apply this knowledge. This includes hard skills such as green op-ed writing, eco feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.