The nature of political campaigns -- The functional theory of political campaign discourse -- The role of medium in campaign discourse -- The role of source in campaign discourse -- The role of context in campaign discourse -- Non-presidential, non-U.S. campaign discourse -- News coverage of campaign messages -- Voters: campaign messages and election outcome -- Conclusion.
Summary:
"This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.