Includes bibliographial references (pages 309-318) and index. "The ultimate front row look at the meteoric rise of Peloton, one of the hottest consumer and fitness brands in the world. In Sweating Together Miller brings readers directly into the center of the sweat soaked, adrenaline fueled, NYC phenomena that is Peloton and provides a first-hand account of the rise of one of the most important ventures of tomorrow's economy." -- Amazon.
Contents:
Prologue: I do not want those shoes -- Introduction: Living in an entrepreneurial world -- John Foley, Peloton, and its sweat-driven business model -- Fitness in the middle of the American bell curve -- Members, members, members: customers -- The instructors: talent and success in today's economy -- Physical space in a digital world -- Searching for sweat, finding a community -- Competitors, haters, and hubris: potential bumps in the road -- The tread, the globe, and growing beyond sweat -- Concluding thoughts of a Peloton addict -- Peloton's mission and values -- The Peloton pledge -- Select instructor quotes -- Crying on the bike -- High fives of gratitude for the Peloton community.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.