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02688aam a22004574a 4500 001 78B48A0290F111EA86A69E4897128E48 003 SILO 005 20200508010100 008 040924r20042003nyu b 001 0 eng d 010 $a 20055493 020 $a 9780385507691 020 $a 0385507690 020 $a 9780385507707 020 $a 0385507704 035 $a (OCoLC)56570812 040 $a FVC $b eng $c FVC $d OCLCQ $d BAKER $d YDXCP $d YJL $d OCLCQ $d BDX $d OCLCF $d OCLCO $d OCLCQ $d UKV3G $d OCLCQ $d JID $d UIN $d SILO 043 $a n-us--- 050 4 $a HD9710.U52 $b M39 2004 082 04 $a 338.476292 100 1 $a Maynard, Micheline. 245 14 $a The end of Detroit : $b how the Big Three lost their grip on the American car market / $c Micheline Maynard. 246 30 $a How the Big Three lost their grip on the American car market 250 $a 1st Currency pbk. ed. 260 $a New York : $b Currency/Doubleday, $c 2004. 300 $a 356 pages ; $c 21 cm 504 $a Includes bibliographical references and index. 530 $a Also issued online. 520 0 $a Drawing on a wide range of interviews with industry leaders, including Toyota's Fujio Cho, Nissan's Carlos Ghosn, Chrysler's Dieter Zetsche, BMW's Helmut Panke, and GM's Robert Lutz, as well as car designers, engineers, test drivers and owners, Maynard presents a stark picture of the culture of arrogance and insularity that led American car manufacturers astray. Maynard predicts that, by the end of the decade, one of the American car makers will no longer exist in its present form. 505 0 $a How Detroit lost its grip -- A fallen comrade -- Two paths to the same conclusion -- Journey from the inside out -- Hot dogs, apple pie and Camry -- The challenger -- Nibbling from the bottom and the top -- Detroit south -- The end of Detroit -- What do customers really want? -- The world in 2010 -- A five-point manifesto for fixing Detroit's problems. 650 0 $a Automobile industry and trade $z United States. 650 0 $a Automobile industry and trade $z United States $x Forecasting. 650 0 $a Competition, International. 650 7 $a Automobile industry and trade. $2 fast $0 (OCoLC)fst00822961 650 7 $a Automobile industry and trade $x Forecasting. $2 fast $0 (OCoLC)fst00822989 650 7 $a Competition, International. $2 fast $0 (OCoLC)fst00871509 651 7 $a United States. $2 fast $0 (OCoLC)fst01204155 776 08 $i Online version: $a Maynard, Micheline. $t End of Detroit. $b 1st Currency pbk. ed. $d New York : Currency/Doubleday, 2004 $w (OCoLC)646350653 941 $a 1 952 $l CEAX572 $d 20200508013346.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=78B48A0290F111EA86A69E4897128E48 994 $a 92 $b UINInitiate Another SILO Locator Search