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02495aam a2200337 i 4500 001 926AE9384F2711EB9A63D65926ECA4DB 003 SILO 005 20210105012357 007 n 008 190618s2020||||||||||||||||||||||||eng|u 010 $a 2019018152 020 $a 0252084527 020 $a 9780252084522 040 $d TxAuBib $e rda $d SILO 100 1 $a Wenn, Stephen R., $d 1964- 245 14 $a The gold in the rings : $b the people and events that transformed the Olympic Games / $c Stephen R. Wenn and Robert K. Barney. 264 1 $a Urbana : $b [University of Illinois Press, $c [2020] 300 $a pages cm. 490 1 $a Sport and society 504 $a Includes bibliographical references and index. 505 $a Paul Helms versus Avery Brundage -- Melbourne, 1956 -- The Rome Formula -- Willi Daume and Munich, 1972's television legacy -- Los Angeles, 1984 -- "Total Olympic Programme" -- The broadcast marketing agreement -- The Salt Lake City bid scandal -- The European television market -- The 2009 Copenhagen IOC Session. 520 $a "Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authorsexplore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on theirdecades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits"-- $c Provided by publisher. 541 $d 20200221. 610 2 $a International Olympic Committee. 650 $a Olympics $x History. 650 $a Olympics $x Economic aspects. 700 $a Barney, Robert Knight, $d 1932-, $e author. 830 $a Sport and society. 941 $a 1 952 $l BVPE851 $d 20220728020708.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=926AE9384F2711EB9A63D65926ECA4DBInitiate Another SILO Locator Search