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02010aam a2200313 a 4500 001 01D771C84CDA11E7A75DCED3DAD10320 003 SILO 005 20170609010334 008 120312s2013 enka 000 0 eng 010 $a 2012010444 020 $a 0415518482 (pbk) 020 $a 9780415518482 035 $a (OCoLC)776534937 040 $a DLC $b eng $c DLC $d BTCTA $d YDXCP $d OCLCO $d YNK $d CDX $d UKMGB $d OCLCF $d ISU $d OCLCO $d IOC $d SILO 050 00 $a GV716 $b .S37 2013 100 1 $a Schwarz, Eric C. 245 10 $a Advanced theory and practice in sport marketing $c by Eric C. Schwarz, Dr. Jason D. Hunter and Alan LaFleur. 250 $a 2nd ed. 260 $a Abingdon, Oxon $b Routledge $c c2013 300 $a xxii, 408 p. $b ill. $c 25 cm. 504 $a Includes bibliographical references (p. 383-400) and index. 505 0 $a List of figures -- List of tables -- List of case studies -- List of contributors -- Preface -- Acknowledgments, dedications, and epigraphs -- Pt.1. Sport marketing: the basics: Introduction to sport marketing; Managing the sport marketing mix; Social responsibility and ethics in sport marketing -- Pt.2. Understanding the sport consumer: Sport marketing research and information systems; Sport consumer behavior -- Pt.3. Sport marketing logistics: Sport product and logistical management; Sales management in sport; Retail management in sport; E-marketing management in sport -- Pt.4. Promotional aspects of sport marketing: Communication management and promotions in sport; Sport advertising; Sprot sponsorship; Social media and networking in the sport industry -- Pt.5. Evolution of sport marketing: International and global marketing in sport; Emerging sociological sport marketing concepts -- Glossary -- Bibliography -- Index. 650 0 $a Sports $x Marketing 700 1 $a Hunter, Jason D. 700 1 $a LaFleur, Alan. 941 $a 1 952 $l URAX314 $d 20170609024819.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=01D771C84CDA11E7A75DCED3DAD10320 994 $a C0 $b IOCInitiate Another SILO Locator Search