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02392aam a2200337Ii 4500 001 F27E93F03F1711E98434DF6697128E48 003 SILO 005 20190305011820 008 170802t20182018enka b 001 0 eng d 020 $a 1137026235 020 $a 9781137026231 020 $a 1137026243 020 $a 9781137026248 035 $a (OCoLC)996418426 040 $a YDX $b eng $e rda $c YDX $d YDX $d LTSCA $d GSU $d OCLCF $d UNL $d AU@ $d UKMGB $d SILO 050 4 $a HF5821 M365 2018 100 1 $a Marshall, P. David, $e author. 245 10 $a Advertising and promotional culture : $b case histories / $c P. David Marshall and Joanne Morreale. 264 1 $a London : $b Palgrave, $c 2018. 300 $a x, 265 pages : $b illustrations ; $c 24 cm 504 $a Includes bibliographical references (pages 239-254) and index. 520 8 $a An account of the ways that advertising and promotional culture have grown and developed from the late 19th century through to the present, illuminating how advertising has adapted to changing cultural, political, economic, and technological environments. Structured around case histories, this text draws connections between past and present to show how advertising has become a discourse twinned with modernity. 505 0 $a Machine generated contents note: 1.Introduction: The Strange Cases of Advertising -- 2.From Production to Consumption: The Rise of Patent Medicines -- 3.Building Consumer Culture: The Department Store and Mail Order Catalogue -- 4.Formation of the Advertising Industry: Camel Cigarettes and Marketing Controversial Products -- 5.Traditional and Ambient Advertising: Targeting Children through Cereal -- 6.Volkswagen and the Creative Revolution -- 7.The Meaning of Design and the Design of Meaning: The IKEA Experience -- 8.Globalization and Advertising: The Case of Nike -- 9.Advertising and Politics: Selling Presidents as Soap -- 10.The Institutionalization of Branding and the Branding of the Self -- 11.Advertising and Social Action: Dove and Real Beauty -- 12.The Prosumer in Consumer Culture: YouTube and Annoying Orange. 650 0 $a Advertising. 650 0 $a Advertising $x Social aspects. 650 0 $a Advertising $x History. 700 1 $a Morreale, Joanne, $d 1956- $e author. 941 $a 1 952 $l USUX851 $d 20190502025735.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=F27E93F03F1711E98434DF6697128E48 994 $a C0 $b IWAInitiate Another SILO Locator Search