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02310aam a2200373Ii 4500 001 C0C86540F11E11E79D0FC10F97128E48 003 SILO 005 20180104010254 008 161108t20182018caua 001 0 eng d 020 $a 149197172X 020 $a 9781491971727 035 $a (OCoLC)962125806 040 $a YDX $b eng $e rda $c YDX $d BTCTA $d CPL $d SJP $d OCLCF $d IWA $d SILO 050 4 $a QA76.76 D47 L655x 2018 082 04 $a 338.4/7621381/0973 $2 23 100 1 $a Lombardo, C. Todd, $e author. 245 10 $a Product roadmaps relaunched / $c C. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors ; foreword by Janna Bastow. 246 14 $a Product roadmaps relaunched : $b how to set direction while embracing uncertainty 264 1 $a Sebastopol, Calif. : $b O'Reilly, $c [2018] 300 $a xviii, 245 pages : $b color illustrations ; $c 19 x 24 cm 500 $a "[T]his book will show you how to: articulate an inspiring vision and goals for your product; prioritize ruthlessly and scientifically; protect against pursuing seemingly good ideas without evaluation and prioritization; ensure alignment with stakeholders; inspire loyalty and over-delivery from your team; get your sales team working with you instead of against you; bring a user and buyer-centric approach to planning and decision-making; anticipate opportunities and stay ahead of the game; publish a comprehensive roadmap without overcommitting"--Page 4 of cover. 500 $a Includes index. 505 0 $a Relaunching roadmaps -- Components of a roadmap -- Gathering inputs -- Establishing the why with product vision and strategy -- Uncovering customer needs through themes -- Deepening your roadmap -- Prioritizing... with science! -- Achieving alignment and buy-in -- Presenting and sharing your roadmap -- Keeping it fresh -- Relaunching roadmaps in your organization. 650 0 $a Computer software $x Development. 650 0 $a Computer software $x Marketing. 650 0 $a New products. 650 0 $a Product management. 700 1 $a McCarthy, Bruce, $e author. 700 1 $a Ryan, Evan, $e author. 700 1 $a Connors, Michael $c (Writer on software design), $e author. 941 $a 1 952 $l USUX851 $d 20200204024016.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=C0C86540F11E11E79D0FC10F97128E48 994 $a 92 $b IWAInitiate Another SILO Locator Search