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01790aam a2200265Ii 4500 001 AFF859F04A4011EA8859373197128E48 003 SILO 005 20200208010019 008 190211t20192019ilua e b 000 0 eng d 020 $a 1492689483 020 $a 9781492689485 035 $a (OCoLC)1085149788 040 $a YDX $b eng $e rda $c YDX $d BDX $d GK8 $d PX0 $d IMT $d OCLCF $d UKMGB $d CLE $d LE# $d SILO 100 1 $a Asher, John, $e author. 245 14 $a The neuroscience of selling : $b proven sales secrets to win over the buyer's heart and mind / $c John Asher. 264 1 $a Naperville, Illinois : $b Simple Truths, an imprint of Sourcebooks, $c [2019] 300 $a xvii, 141 pages : $b color illustrations ; $c 19 cm 490 1 $a Ignite reads 504 $a Includes bibliographical references (pages 135-138). 505 0 $a Six activators that wake up the buyer's brain -- Cognitive biases in the sales process -- Prospecting for new business -- Identifying buyers and using coaches -- Rapport building -- Perfect listening -- Closing the deal -- Conclusion -- Next steps: Potential action items. 520 $a "A revolutionary way to increase your sales! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these hidden biases and brain stimuli, and provides tips and techniques to: Increase your likeability; Steer a profitable conversation; Stand out from the competition; Win customers for life! Discover real sales success and bring new value to your company!"-- $c Provided by publisher. 830 0 $a Ignite reads. 941 $a 1 952 $l TCPG826 $d 20200208010752.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=AFF859F04A4011EA8859373197128E48Initiate Another SILO Locator Search