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02663aam a2200421 i 4500 001 2B73181EDA5311E7BD35112897128E48 003 SILO 005 20171206010017 008 160316s2016 caua b 001 0 eng c 010 $a 2016012899 020 $a 0520292596 020 $a 9780520292598 020 $a 0520292588 020 $a 9780520292581 035 $a (OCoLC)945585984 040 $a CU-S/DLC $b eng $e rda $c CUS $d DLC $d OCLCO $d YDXCP $d BTCTA $d BDX $d OCLCF $d ERASA $d CIA $d YDX $d OCLCO $d CHVBK $d OCLCO $d GZM $d IGA $d OCLCQ $d ZLM $d SFR $d IOK $d SILO 042 $a pcc 050 00 $a ML3790 $b .B7767 2016 082 00 $a 780.23/73 $2 23 100 1 $a Bruenger, David, $d 1953- $e author. 245 10 $a Making money, making music : $b history and core concepts / $c David Bruenger. 264 1 $a Oakland, California : $b University of California Press, $c [2016] 300 $a 291 pages : $b illustrations ; $c 24 cm 504 $a Includes bibliographical references and index. 505 0 $a Musical experience as transaction -- Transience to permanence -- The rise of commercial markets -- Media revolutions -- Convergence and crossover -- Massification -- Scaling and selling live performance -- Visual media -- Artists, audiences, and brands -- Digitization -- State of the art. 520 $a "Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that students gain a deeper understanding not only of how things work in the music business, but why. By applying essential concepts to a variety of real-life situations, students improve their capacity to critically analyze, solve problems, and even predict where music and money will converge in a rapidly evolving culture and marketplace." -- Provided by publisher 650 0 $a Music trade. 650 7 $a MUSIC $x Business Aspects. $2 bisacsh 650 7 $a MUSIC $x History & Criticism. $2 bisacsh 650 7 $a Music trade. $2 fast $0 (OCoLC)fst01030641 650 7 $a Musikwirtschaft $2 gnd $0 (DE-588)4268614-3 776 08 $i Online version: $a Bruenger, David, 1953- $t Making money, making music. $d Oakland, California : University of California Press, [2016] $z 9780520966062 $w (DLC) 2016014533 856 42 $z Additional Information at Google Books $u http://books.google.com/books?vid=isbn9780520292581 941 $a 2 952 $l OVUX522 $d 20191210025538.0 952 $l SOAX911 $d 20171206010857.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=2B73181EDA5311E7BD35112897128E48 994 $a C0 $b IOKInitiate Another SILO Locator Search