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03325aam a22003734i 4500 001 24B892CCD80211ECB2BAAE9643ECA4DB 003 SILO 005 20220520010020 008 170808s2018 enka b 001 0 eng 010 $a 2017037169 020 $a 1138061581 020 $a 9781138061583 020 $a 1138061565 020 $a 9781138061569 035 $a (OCoLC)1000447176 040 $a DLC $b eng $e rda $c DLC $d OCLCF $d YDX $d SINIE $d DLC $d HF9 $d SILO 042 $a pcc 050 00 $a GV716 $b .S37 2018 082 00 $a 796.06/88 $2 23 100 1 $a Schwarz, Eric C., $e author. 245 10 $a Advanced theory and practice in sport marketing / $c Eric C. Schwarz and Jason D. Hunter. 250 $a Third Edition. 264 1 $a London ; $b Routledge, $c 2018. 300 $a xxv, 354 pages : $b illustrations ; $c 25 cm 504 $a Includes bibliographical references and index. 520 $a Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business. -- Provided by publisher. 505 0 $a Part I Sport marketing: the basics: Introduction to sport marketing -- Social responsibility in sport marketing -- International and global sport marketing concepts -- Part II Understanding the sport consumer: Sport marketing research and information systems -- Sport consumer behavior -- Part III Preparing the sport marketing infrastructure: Sport products and logistics management -- Branding and sport brand management -- Sales management in sport -- Part IV Promotional aspects of sport marketing: Communications and the sport promotions mix -- Social, digital, and mobile marketing in the sport industry -- Destination marketing and sport -- Part V Evaluating sport marketing performance: Generating impacts and legacies through sport marketing -- Using analytics to determine sport marketing success. 650 0 $a Sports $x Marketing. 650 7 $a Sports $x Marketing. $2 fast $0 (OCoLC)fst01130476 700 1 $a Hunter, Jason D., $e author. 941 $a 1 952 $l UNUX074 $d 20220520010551.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=24B892CCD80211ECB2BAAE9643ECA4DB 994 $a Z0 $b NIUInitiate Another SILO Locator Search