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02598aam a2200421 i 4500 001 277371A6D98A11E78F813B5397128E48 003 SILO 005 20171205010050 008 170330t20172017ilua b 001 0 eng c 010 $a 2017015347 020 $a 022634777X 020 $a 9780226347776 035 $a (OCoLC)973291635 040 $a ICU/DLC $b eng $e rda $c CGU $d DLC $d BTCTA $d BDX $d YDX $d OCLCO $d OCLCF $d ERASA $d YDX $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a N6537.W28 $b G78 2017 082 00 $a 700.92 $2 23 100 1 $a Grudin, Anthony E., $e author. 245 10 $a Warhol's working class : $b pop art and egalitarianism / $c Anthony E. Grudin. 264 1 $a Chicago : $b The University of Chicago Press, $c 2017. 300 $a viii, 202 pages ; $c 27 cm 504 $a Includes bibliographical references and index. 505 0 $a Warhol and class -- Varieties of pop -- Warhol's participatory culture -- Warhol's brand images -- Warhol, modernism, egalitarianism -- Conclusion: Warhol's neoliberalism. 520 8 $a During the 1960s, as neoliberalism perpetuated the idea that fixed classes were a mirage and status an individual achievement, Warhol?s work appropriated images, techniques, and technologies that have long been described as generically ?American? or ?middle class.? Drawing on archival and theoretical research into Warhol?s contemporary cultural milieu, Grudin demonstrates that these features of Warhol?s work were in fact closely associated with the American working class. The emergent technologies which Warhol conspicuously employed to make his work?home projectors, tape recorders, film and still cameras?were advertised directly to the working class as new opportunities for cultural participation. What?s more, some of Warhol?s most iconic subjects?Campbell?s soup, Brillo pads, Coca-Cola?were similarly targeted, since working-class Americans, under threat from a variety of directions, were thought to desire the security and confidence offered by national brands. 600 10 $a Warhol, Andy, $d 1928-1987. 600 17 $a Warhol, Andy, $d 1928-1987. $2 fast $0 (OCoLC)fst00044614 650 0 $a Pop art $z United States. 650 0 $a Art and society. 650 7 $a Art and society. $2 fast $0 (OCoLC)fst00815432 650 7 $a Pop art. $2 fast $0 (OCoLC)fst01071250 651 7 $a United States. $2 fast $0 (OCoLC)fst01204155 941 $a 3 952 $l USUX851 $d 20211102013920.0 952 $l OVUX522 $d 20191214020159.0 952 $l UQAX771 $d 20180515030354.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=277371A6D98A11E78F813B5397128E48 994 $a 92 $b IWAInitiate Another SILO Locator Search