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02723aam a2200217 4500 001 61847BB211B711EF80E88C4F22ECA4DB 003 SILO 005 20240514010042 008 240426s2022||||||||||||||||||||||||und|u 020 $a 1739230701 020 $a 9781739230708 040 $d TxAuBib $d SILO 100 1 $a Davison, Chris. 245 1 $a Why Your Website Doesn't Work $h [Paperback] / $c by Chris Davidson. 264 1 $a Monee, IL : $b Chris Davidson, $c 2022. 300 $a 183 pgs. 500 $a Discover website quick-wins and how to focus your content on your perfect client This book tells you 'how to get your message right, focus your website, and stop losing business' Many business owners struggle with websites that gobble up time and effort instead of filling calendars. If youâre one of them, donât feel embarrassed: itâs not your fault! Just keep reading⦠Here're Some of Vital Issues You'll Read About You get way more than a bookâyou get a complete toolkit to overhaul your website and boost its effectiveness. Youâll also learn: The top 4 basics Google likes to checkâhow does your website hold up? The difference between website traffic and visitor journeysâwhy you should track both and what tools to use Why âtrustâ is such a big issue for Google and how it relates to YMYL (Your Money Your Life)âhow to use this to your advantage when creating content Not all business websites need lead magnetsâfind out if yours is one of them Why the biggest email list isnât necessarily the best and why itâs important to ditch the dead woodâwhen did you last clean your list? The 3 types of false beliefs clients haveâhow you should to respond? How to use the Product-Client Alignment Matrixâcreate a repository of stellar product-oriented copy for your website The internet era fuelled a dramatic shift in marketing over a relatively short time, leaving many businesses playing catch-up and selling to the wrong people. Read how the Information Age is yesterdayâs news and what you should do about the excessive digital noise damaging your business. â Measure your website effectiveness and discover where you should focus your time and money for the best results. â Learn about the 5 lies website owners tell themselves and the 2 jobs they commonly get saddled with but should avoid at all costs. â Discover the IT roles business owners should understand, so they can avoid hiring the wrong people. All these points help non-technical business owners engage the right staff to overhaul and improve your website. 541 $d 20240426. 941 $a 1 952 $l YAPC771 $d 20240514012246.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=61847BB211B711EF80E88C4F22ECA4DBInitiate Another SILO Locator Search