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01387aam a2200289 i 4500 001 21F89B806B5811E69AFE1DDBDAD10320 003 SILO 005 20160826010517 008 150203s2015 cau b 001 0 eng 010 $a 2015001875 020 $a 1610698932 020 $a 9781610698931 035 $a (OCoLC)895731346 040 $a DLC $e rda $b eng $c DLC $d YDX $d BTCTA $d BDX $d OCLCF $d YDXCP $d CDX $d OCLCO $d SDS $d OCLCO $d YUS $d IWA $d SILO 042 $a pcc 050 00 $a Z716.3 W38 2015 100 1 $a Watson-Lakamp, Paula, $e author. 245 10 $a Marketing moxie for librarians : $b fresh ideas, proven techniques, and innovative approaches / $c Paula Watson-Lakamp. 264 1 $a Santa Barbara, California : $b Libraries Unlimited, an imprint of ABC-CLIO, LLC, $c [2015] 300 $a xii, 120 pages ; $c 26 cm 504 $a Includes bibliographical references and index. 505 0 $a Getting your library in order -- Everyone is in marketing -- Promoting events and programs -- New twists on traditional techniques -- Get social with your library -- Social media best practices -- Other new technologies : video, QR codes and more -- Advocacy and fundraising -- Toolbox tidbits -- Final thoughts. 650 0 $a Libraries $x Marketing. 941 $a 1 952 $l USUX851 $d 20190305060800.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=21F89B806B5811E69AFE1DDBDAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search