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01189nam a2200325 4500 001 132B32262ADC11DE9500C205A8D7520A 005 200904161812.0 008 930826s1993 ilua b 001 0 eng 010 $a 93197285 020 $a 9781557384270 020 $a 1557384274 035 $a (OCoLC)28479937 040 $a DLC $c DLC $d SILO $d IOH $d SILO 050 00 $a HF5827 $b .R33 1993 082 00 $a 659.1 $2 20 100 1 $a Randazzo, Sal. 245 1 $a Mythmaking on Madison Avenue : $b how advertisers apply the power of myth & symbolism to create leadership brands / $c Sal Randazzo. 260 $a Chicago, Ill. : $b Probus Pub. Co., $c c1993. 300 $a xiii, 289 p. : $b ill. ; $c 24 cm. 504 $a Includes bibliographical references (p. 269-273) and index. 650 0 $a Advertising $x Brand name products. 650 0 $a Advertising $x Psychological aspects. 650 0 $a Advertising $x Social aspects. 650 0 $a Symbolism in advertising. 939 $a 1546023 941 $a 3 952 $l PLAX964 $d 20240724041332.0 952 $l PRAX771 $d 20090701080000.0 952 $l UNUX074 $d 20090701080000.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=132B32262ADC11DE9500C205A8D7520AInitiate Another SILO Locator Search