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01885cam a2200349Ia 4500 001 0649E0082B0811DE986A0F08A8D7520A 005 20160819083324 008 030313s2003 at a g b 001 0 eng d 020 $a 9781865089188 (pbk.) 020 $a 1865089184 (pbk.) 035 $a (OCoLC)53901895 040 $a YQU $c YQU $d SILO $d OCLCQ $d YBM $d UAB $d IOH $d SILO 050 4 $a GV716 $b .S46 2003 100 1 $a Shilbury, David, $d 1958- 245 1 $a Strategic sport marketing / $c David Shilbury, Shayne Quick and Hans Westerbeek. 250 $a 2nd ed. 260 $a Crows Nest., N.S.W. : $b Allen & Unwin, $c c2003. 300 $a xii, 340 p. : $b ill. ; $c 23 cm. 440 0 $a Sport management series. 500 $a Previous ed.: 1998. 504 $a Includes bibliographical references (p. 317-325) and index. 505 0 $a An overview of sport marketing -- Identification of marketing opportunities -- The strategic sport-marketing planning process -- Understanding the sport consumer -- Market research: segmentation, target markets and positioning -- Strategy determination -- The sport product -- Pricing strategies -- The place of the sport facility -- Customer satisfaction and service quality -- The sport promotion mix -- Advertising -- Sport and television -- Sport and the Internet -- How to attract and implement sponsorship -- Measuring the effectiveness of sponsorship -- Public relations -- Promotional licensing -- Strategy implementation, evaluation and adjustment -- Coordinating and controlling marketing strategy. 650 0 $a Sports $x Marketing. 650 0 $a Sports sponsorship. 650 0 $a Sports $x Economic aspects. 700 1 $a Quick, Shayne. 700 1 $a Westerbeek, Hans. 939 $a 5241349 941 $a 1 952 $l PLAX964 $d 20230718082110.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=0649E0082B0811DE986A0F08A8D7520A 994 $a 02 $b IOHInitiate Another SILO Locator Search