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04595aam a2200313 i 4500 001 D22A3126753311EDBCB8DF3E50ECA4DB 003 SILO 005 20221206010103 008 220325t20222022ctua b 001 0 eng d 010 $a 2021948866 020 $a 9780300248944 020 $a 0300248946 040 $d SILO 043 $a n-us--- 050 4 $a JA85.2.U6 $b T75 2022 082 04 $a 320.973 $2 23/eng/20220711 100 1 $a Tripodi, Francesca Bolla, $e author. 245 14 $a The propagandists' playbook : $b how conservative elites manipulate search and threaten democracy / $c Francesca Bolla Tripodi. 264 1 $a New Haven : $b Yale University Press, $c 2022. 300 $a xx, 266 pages : $b illustrations ; $c 23 cm. 504 $a Includes bibliographical references and index. 505 00 $g Epilogue: $t Radicalism Is Not Extremism. Extremism on Main Street -- Step One: Know Your Audience -- Step Two: Build a Network -- Step Three: Engage in Their Form of Media Literacy -- Step Four: Understand How Information Flows -- Step Five: Set the Traps -- Step Six: Make Old Ideas Seem New -- Step Seven: Close the Loop -- Epilogue: Radicalism Is Not Extremism. $g Introduction -- $g Step One: $t Know Your Audience -- $g Step Two: $t Build a Network -- $g Step Three: $t Engage in Their Form of Media Literacy -- $g Step Four: $t Understand How Information Flows -- $g Step Five: $t Set the Traps -- $g Step Six: $t Make Old Ideas Seem New -- $g Step Seven: $t Close the Loop -- $g Epilogue: $t Radicalism Is Not Extremism. Extremism on Main Street -- Step One: Know Your Audience -- Step Two: Build a Network -- Step Three: Engage in Their Form of Media Literacy -- Step Four: Understand How Information Flows -- Step Five: Set the Traps -- Step Six: Make Old Ideas Seem New -- Step Seven: Close the Loop -- Epilogue: Radicalism Is Not Extremism. 520 $a "A sociotechnical society must consider how data-driven and algorithmic systems impact decision-making at both the macro-level, such as policy and culture, and the micro-level, such as voting and purchasing. Tripodi applies social theory to her empirical research on how communities make meaning and engage with data-driven and algorithmic systems in everyday life. Her data reveal that conservative elites use media platforms in unintended or unanticipated ways, threatening the democratic process. The Propagandists' Playbook peels back the layers of the media manipulation machine and reveals why conservative elites are so effective at exploiting their constituents' worldviews and media practices. Tripodi gives examples of keywords, frames, and co-optive tactics to give readers an idea of what this information ecosystem looks like. Ultimately, her findings are much broader. They represent a more nuanced understanding of the keywords and processes conservative pundits and politicians rely on to amplify, validate, and normalize white supremacist logic. This book is also a call to action for how we can break the disinformation loop. Most efforts reactively target misinformation, but to treat "information disorder" proactively, we need more ethnographic research on how cultural logics and contextual media literacy are exploited. After finishing this book, some might ask how search engines like Google can fix an increasingly bifurcated internet. But Tripodi believes that's the wrong question. What she observed is an ever-evolving sociotechnical issue and the vulnerability is democracy. Remaining obsessed with a fix, misses the root of the dynamic at play-conservative elites are leveraging cultural frames, and without an ethnographic lens, their tactics remain invisible. Disinformation is not a bug in the code, it's a feature wielded for political gain. The seven steps she outlines form the Propagandists' Playbook. Knowing the concerns of their audiences, leveraging a media network, drawing on conservative forms of media literacy, understanding how information flows, seeding the internet with information, connecting old ideas to new thinkers, and then encouraging audiences to engage in a curated form of self-discovery create a powerful disinformation circuit. By revealing these tactics and methods for manipulating information, Tripodi hopes that this book will help break this decades-old disinformation cycle"-- $c Provided by publisher. 650 0 $a Communication in politics $z United States. 650 0 $a Mass media $x Political aspects $z United States. 650 0 $a Conservatism $z United States. 941 $a 1 952 $l CAPH522 $d 20221206012529.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=D22A3126753311EDBCB8DF3E50ECA4DBInitiate Another SILO Locator Search