106 records matched your query       

01084aam a2200277 i 4500
001 5D1A0862CA9C11E79354565397128E48
003 SILO
005 20171116010053
007 n
008 170321s2017||||||||||||||||||||||||eng|u
010    $a 2017380866
020    $a 1911498258
020    $a 9781911498254
040    $d IaAtL $e rda $d SILO
100 1  $a Lury, Giles,.
245 10 $a How Coco-Cola Took Over the World : $b ... and 100 More Amazing Stories About the World's Greatest Brands / $c Giles Lury ; illustration: Guy Chalkley.
264  1 $a London :  $b LID Publishing Limited,  $c [2017]
300    $a 335 pages : $b illustrations ; $c 20 cm.
505 0  $a Introduction -- The stories: Branding -- Origins -- Naming and identities -- Marketing strategy -- Communication -- Innovation -- Repositioning and rennovation.
541    $d 20170731.
650  0 $a Branding (Marketing.)
650    $a Brand name products.
700    $a Chalkley, Guy,.
941    $a 1
952    $l XSPE157 $d 20171116022824.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=5D1A0862CA9C11E79354565397128E48