Measures of magazine exposure through-the-book recall of natural waiting room reading : a report of the Magazine Research Development Council, Advertising Research Foundation /Publisher: New York, N.Y. : ARF,
Date: 1979. This title can be found in 1 Iowa libraries.
Reading in America 1978 : selected findings of the Book Industry Study Group's 1978 study of American book-reading and book-buying habits and discussions of those findings at the Library of Congress on October 25 and 26, 1978 /Publisher: Washington, D.C. : For sale by the Information Office, Library of Congress, For sale by the Information Office, Library of Congress,
Date: [1979] This title can be found in 1 Iowa libraries.
Adult reading habits, attitudes, and motivations : a cross-sectional study /Author: Mikulecky, Larry.
Publisher: [Bloomington, Ind.] : Indiana University School of Education,
Date: 1979. This title can be found in 1 Iowa libraries.
Measures of magazine exposure, laboratory waiting room : a report of Task Force V (Validation), Magazine Research Development Council, Advertising Research Foundation : study /Publisher: New York : The Foundation,
Date: 1978. This title can be found in 1 Iowa libraries.
The reading habits of adults : a select annotated bibliography /Author: Mann, Margaret Gwendoline.
Publisher: London : British Library,
Date: 1977. This title can be found in 2 Iowa libraries.
ARF total audit : an audit of Audits & Survey's i.e. Surveys' study, "Readership of ten major magazines" /Publisher: New York : ARF,
Date: 1977. This title can be found in 1 Iowa libraries.
Suburban newspaper readership in suburban areas of the St. Louis metropolitan market : first in a series of suburban market studies.Publisher: [New York] : [Advertising Research Foundation],
Date: [1977?] This title can be found in 1 Iowa libraries.
Issue-to-issue variations in magazine audiences : an analysis prepared by ARF Technical Staff based on data supplied by Audits & Surveys, inc., Axiom Market Research Bureau, inc., W. R. Simmons & Associates /Publisher: New York : The Foundation,
Date: 1977. This title can be found in 1 Iowa libraries.
Measurement of suburban newspaper readers and their households /Publisher: New York : Advertising Research Foundation,
Date: [1974?] This title can be found in 1 Iowa libraries.
Quantitative and qualitative aspects of daily newspaper reading : a national study.Publisher: New York, N.Y. : Newspaper Advertising Bureau :
Date: [1973] This title can be found in 1 Iowa libraries.
A survey of reading habits : theme 4, literature /Author: Johnson, Simon S.,
Publisher: Denver, Colo. : Education Commission of the States ;
Date: 1973. This title can be found in 1 Iowa libraries.
A report on a pilot study to demonstrate the feasibility of a broad scale survey of newspaper audiences : test markets, Denver, Colorado, Rochester, New York, Marion, Indiana.Publisher: Chicago : Audit Bureau of Circulations,
Date: 1972. This title can be found in 1 Iowa libraries.
A readership survey of "The other side" magazine, with emphasis on evangelical attitudes toward social responsibility.Author: Belz, Joel.
Publisher: [Place of publication not identified] : [publisher not identified],
Date: 1971. This title can be found in 1 Iowa libraries.
ABC report on subscriber demographics of Burlington : Vermont Free Press /Publisher: [Chicago?] : [publisher not identified],
Date: 1968. This title can be found in 1 Iowa libraries.
The Buffalo metropolitan market and its newspaper audiences : size and characteristics, 1966 /Publisher: [Place of publication not identified] : Buffalo Courier-Express,
Date: [1967] This title can be found in 1 Iowa libraries.
An Experimental study comparing magazine audiences as determined by two questioning procedures /Publisher: New York : Alfred Politz Media Studies,
Date: [1967] This title can be found in 1 Iowa libraries.
Der heimliche Leser. Beiträge zur Soziologie des geistigen WiderstandesAuthor: Hurwitz, Harold J.
Publisher: Berlin, Kiepenheuer u. Witsch
Date: (1966) This title can be found in 2 Iowa libraries.
Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view.Author: Schyberger, Bo W:son,
Publisher: Lund, CWK Gleerup
Date: [1965] This title can be found in 1 Iowa libraries.
Main report, 1964 Politz magazine study : audiences of eleven magazines, advertising page exposure of five magazines.Publisher: [New York] : [Alfred Politz Media Studies],
Date: [1965] This title can be found in 1 Iowa libraries.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.