The market research toolbox : a concise guide for beginners /Author: McQuarrie, Edward F.,
Publisher: Los Angeles : SAGE,
Date: [2016] This title can be found in 1 Iowa libraries.
Humanizing big data : marketing at the meeting of data, social science and consumer insight /Author: Strong, Colin
Publisher: London ; Kogan Page,
Date: 2015. This title can be found in 1 Iowa libraries.
All you can pay : how companies use our data to empty our wallets /Author: Bernasek, Anna,
Publisher: New York, NY : Nation Books,
Date: [2015] This title can be found in 4 Iowa libraries.
Rapid sensory profiling techniques and related methods : applications in new product development and consumer research /Publisher: Cambridge : Elsevier/Woodhead Publishing,
Date: [2015] This title can be found in 1 Iowa libraries.
Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research /Author: Bridger, Darren.
Publisher: London ; Kogan Page,
Date: 2015. This title can be found in 2 Iowa libraries.
Secrets of a master moderator /Author: Henderson, Naomi R.,
Publisher: Rockville, MD : VISAR Corporation,
Date: [2015] This title can be found in 1 Iowa libraries.
The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans /Author: Hamper, Robert J.
Publisher: New York : McGraw-Hill Education,
Date: [2014] This title can be found in 1 Iowa libraries.
It's not the size of the data--it's how you use it : smarter marketing with analytics and dashboards /Author: Pauwels, Koen,
Publisher: New York : AMACOM American Management Association,
Date: [2014] This title can be found in 1 Iowa libraries.
Online panel research : a data quality perspective /Publisher: Chichester, West Sussex ; John Wiley & Sons Inc.,
Date: 2014. This title can be found in 1 Iowa libraries.
Engaging customers using big data : how marketing analytics are transforming business /Author: Sathi, Arvind.
Publisher: New York, NY : Palgrave Macmillan,
Date: 2014. This title can be found in 1 Iowa libraries.
Well-designed : how to use empathy to create products people love /Author: Kolko, Jon,
Publisher: Boston, Massachusetts : Harvard Business Review Press,
Date: [2014] This title can be found in 2 Iowa libraries.
Creating new markets in the digital economy : value and worth /Author: Ng, Irene C. L.
Publisher: New York : Cambridge University Press,
Date: 2014 This title can be found in 1 Iowa libraries.
Data crush : how the information tidal wave is driving new business opportunities /Author: Surdak, Christopher,
Publisher: New York : American Management Association,
Date: [2014] This title can be found in 1 Iowa libraries.
Marketing analytics : data-driven techniques with Microsoft Excel /Author: Winston, Wayne L.,
Publisher: Indianapolis, IN : John Wiley & Sons,
Date: [2014] This title can be found in 1 Iowa libraries.
Open data now : the secret to hot startups, smart investing, savvy marketing, and fast innovation /Author: Gurin, Joel,
Publisher: New York : McGraw Hill Education,
Date: [2014] This title can be found in 1 Iowa libraries.
Predictive analytics, data mining and big data : myths, misconceptions and methods /Author: Finlay, Steven,
Publisher: Houndmills, Basingstoke, Hampshire ; Palgrave Macmillan,
Date: 2014. This title can be found in 1 Iowa libraries.
Hidden in plain sight : how to create extraordinary products for tomorrow's customers /Author: Chipchase, Jan.
Publisher: New York, NY : HarperBusiness,
Date: [2013] This title can be found in 2 Iowa libraries.
Digital marketing analytics : making sense of consumer data in a digital world /Author: Hemann, Chuck
Publisher: Indianapolis, Ind. : Que,
Date: 2013 This title can be found in 7 Iowa libraries.
Measuring marketing : 110+ key metrics every marketer needs /Author: Davis, John,
Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd.,
Date: [2013] This title can be found in 1 Iowa libraries.
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