Gimme! : the human nature of successful marketing /Author: Hallward, John,
Publisher: Hoboken, N.J. : John Wiley & Sons,
Date: c2007. This title can be found in 2 Iowa libraries.
The brand who cried "wolf" : deliver on your company's promise and create customers for life /Author: Deming, Scott.
Publisher: Hoboken, N.J. : John Wiley,
Date: c2007. This title can be found in 1 Iowa libraries.
Designing brand experiences /Author: Landa, Robin.
Publisher: Clifton Park, NY : Thomson Delmar Learning,
Date: c2006. This title can be found in 1 Iowa libraries.
Designing brand identity : a complete guide to creating, building and maintaining strong brands /Author: Wheeler, Alina.
Publisher: Hoboken, N.J. : John Wiley,
Date: c2006. This title can be found in 4 Iowa libraries.
From Fiorucci to the guerrilla stores : shop displays in architecture, marketing and communications /Author: Mores, Claudio Marenco.
Publisher: Milan : Marsilio ;
Date: 2006. This title can be found in 1 Iowa libraries.
Moment of truth : redefining the CEO's brand management agenda /Publisher: New York : New York : Palgrave Macmillan,
Date: 2006. This title can be found in 2 Iowa libraries.
Competitive strategy for media firms : strategic and brand management in changing media markets /Author: Chan-Olmsted, Sylvia M.
Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates,
Date: 2006. This title can be found in 2 Iowa libraries.
Corporate reputations, branding and people management : a strategic approach to HR /Author: Martin, Graeme,
Publisher: Oxford : Oxford : Butterworth-Heinemann,
Date: 2006. This title can be found in 1 Iowa libraries.
The psychology behind trademark infringement and counterfeiting /Author: Zaichkowsky, Judith Lynne,
Publisher: Mahwah, N.J. : Lawrence Erlbaum,
Date: 2006. This title can be found in 2 Iowa libraries.
Brands : meaning and value in media culture /Author: Arvidsson, Adam.
Publisher: New York : New York : Routledge,
Date: 2006. This title can be found in 2 Iowa libraries.
Packaging makeovers : graphic redesign for market change /Author: King-Gordon, Stacey.
Publisher: Gloucester, Mass. : Rockport Publishers,
Date: c2005. This title can be found in 2 Iowa libraries.
Brands laid bare : using market research for evidence-based brand management /Author: Ford, Kevin.
Publisher: Chichester, West Sussex : Wiley,
Date: c2005. This title can be found in 2 Iowa libraries.
The power of retail branding /Publisher: London : Hi Marketing [distributor], London : Hi Marketing [distributor],
Date: 2005. This title can be found in 3 Iowa libraries.
Principles of advertising & IMC /Author: Duncan, Tom
Publisher: Chicago, Ill. : McGraw-Hill/Irwin,
Date: c2005. This title can be found in 1 Iowa libraries.
Why Johnny can't brand : rediscovering the lost art of the big idea /Author: Schley, Bill.
Publisher: New York : Portfolio/Penguin Group,
Date: 2005. This title can be found in 4 Iowa libraries.
Pro logo : brands as a factor of progress /Author: Chevalier, Michel,
Publisher: New York : Palgrave Macmillan,
Date: 2004. This title can be found in 2 Iowa libraries.
The new strategic brand management : creating and sustaining brand equity long term /Author: Kapferer, Jean-Noël.
Publisher: Sterling, VA. : Sterling, VA. : Kogan Page,
Date: 2004. This title can be found in 3 Iowa libraries.
Brand royalty : how the world's top 100 brands thrive and survive /Author: Haig, Matt.
Publisher: Sterling, Va. : Sterling, Va. : Kogan Page,
Date: c2004. This title can be found in 7 Iowa libraries.
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