Includes bibliographical references (p. [208]-209) and index.
Contents:
What is type and where is it found? -- The language of type -- Space and type -- Typographic unity : similarities and contrasts -- What makes readers respond -- Type and identity -- Fresh vs familiar -- Evolving a treatment from existing characteristics -- Readability, then legibility -- Type and imagery -- The evolution of typography -- 1914-1945 -- 1946-1982 -- 1983 onward.
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