The Locator -- [(subject = "Teenage consumers")]

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Author:
Zollo, Peter.
Title:
Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo.
Edition:
[New update]
Publisher:
New Strategist PublicationsInc.,
Copyright Date:
c2004
Description:
xvi, 424 p. : ill., charts ; 24 cm.
Subject:
Consumer behavior.
Teenage consumers.
Marketing.
Advertising.
Other Authors:
Zollo, Peter. Wise up to teens.
Notes:
Rev. ed. of: Wise up to teens. 2nd ed. c1999. Includes index.
Contents:
Why teens are important consumers -- Teen psyche -- Teen attitudes -- Teen types, trends, and music -- Teen social concerns -- Teens at home and school -- Teens and friends -- Teen lifestyle -- Teens and brands -- Teens and media -- Marketing and advertising to teens.
ISBN:
9781885070548
1885070543
OCLC:
(OCoLC)53983743
LCCN:
2004298874
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
KSPG296 -- Burlington Public Library (Burlington)
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)
IAOX771 -- State Library of Iowa (Des Moines)
OSAX771 -- Grand View University Library (Des Moines)
ULAX314 -- Loras College Library (Dubuque)
UTAX115 -- Buena Vista University Library (Storm Lake)
HWAX074 -- Hawkeye Community College Library (Waterloo)

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