The Locator -- [(subject = "Technological innovations--History--History")]

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Author:
Maney, Kevin, 1960-
Title:
Trade-off : why some things catch on, and others don't / Kevin Maney.
Edition:
1st ed.
Publisher:
Broadway Books,
Copyright Date:
c2009
Description:
xv, 217 p. ; 22 cm.
Subject:
Technological innovations--History.--History.
Notes:
Includes bibliographical references and index.
Summary:
Shares insight into factors that influence why various companies and products are successful or unsuccessful, analyzing the dynamic between quality and cost and how it influences consumer decisions as demonstrated by the examples of leading businesses.
ISBN:
038552594X (hbk.)
9780385525947
OCLC:
(OCoLC)303043867
LCCN:
2009023318
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
WZPC325 -- Armstrong Public Library (Armstrong)
UQAX771 -- Des Moines Area Community College Library - Ankeny (Carroll)
KIPB845 -- Hospers Public Library (Hospers)
OUAX845 -- Dordt University (Sioux Center)
GEPG771 -- West Des Moines Public Library (West Des Moines)

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