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Author:

Johnson, Janet, 1971- author.

Title:

Political rhetoric, social media, and American presidential campaigns : candidates' use of new media / Janet Johnson.

Publisher:

Lexington Books,

Copyright Date:

2021

Description:

ix, 215 pages ; 24 cm.

Subject:

Presidents--United States--History.--History.
Social media--Political aspects--United States.
Communication in politics--United States--History.
Internet in political campaigns--United States--History.
Communication in politics.
Internet in political campaigns.
Presidents--Election.
Social media--Political aspects.
United States.
History.

Notes:

Includes bibliographical references (pages 189-209) and index.

Contents:

Introduction -- 1. Media Use in American Presidential Campaigns -- 2. Brief History of Political Media -- 3. Blogs and Barack Obama's Rhetoric -- 4. Twitter and Mitt Romney's Rhetoric -- 5. 2016 Presidential Campaign Narrative -- 6. Hillary Clinton, the Cyborg Candidate -- 7. Donald Trump's Rhetrickery -- 8. Conclusion.

Summary:

Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful. -- publisher's website.

Series:

Lexington studies in political communication

ISBN:

149854083X
9781498540834

OCLC:

(OCoLC)1230539235

Locations:

OVUX522 -- University of Iowa Libraries (Iowa City)