The Locator -- [(subject = "Research--Handbooks manuals etc--Handbooks manuals etc")]

The Locator -- [(subject = "Research--Handbooks manuals etc--Handbooks manuals etc")]

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Author:: Bruner, Gordon C., 1954-
Title:: Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel.
Publisher:: American Marketing Association,
Copyright Date:: c1996-
Description:: v. ; 25 cm.
Subject:: Marketing research--Handbooks, manuals, etc.--Handbooks, manuals, etc.
Scaling (Social sciences)--Handbooks, manuals, etc.
Other Authors:: Hensel, Paul J.
James, Karen E.
Notes:: Vol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel. Includes bibliographical references and indexes.
ISBN:: 9780877572268
0877572267
OCLC:: (OCoLC)25965149
LCCN:: 92018858
Locations:: USUX851 -- Iowa State University - Parks Library (Ames); UTAX115 -- Buena Vista University Library (Storm Lake)

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